ADAM MACKAY

Estate agent · AI for agents · Agent education

AdamMackay.

I sell homes, I build the AI that takes the admin off agents, and I teach the people doing the work. Three jobs, one thing in common: making estate agency better.

  • Co-founder & COO, Real Agent
  • Estate agent, Muvin
  • Founder, Real Agency
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Start a conversation

Talk to me, or talk to the AI.

Two live front doors. One is Real Agency, where working agents and Olympic coaches teach through conversation. The other is Real Agent, the AI that clears the admin off your desk. Both open in a new tab.

Talk Real Agency

Free education, by conversation

UK estate-agent education from working agents, not gurus. Ask a question, request a module, get feedback on your work. No app, no forms. Just a chat.

Start a conversation realagency.network Talk AI · Real Agent

The agent behind the agent

Real Agent is the AI assistant for estate agents. A voice note in, a day's work back. Valuations, follow-ups and paperwork handled. See it working.

Meet Real Agent realagent.network

Learn & watch

The library.

Guides to download, talks to watch, conversations to listen to. The first releases are on the way. Check back, or book a call and I'll point you to what helps.

Guides & downloads

Coming soon

Practical playbooks for agents building an agency.

The listing presentation playbook

The three questions Adam uses to win listings, written up as a guide you can keep.

PDF · Coming soon

Build-your-agency starter kit

The pillars behind Real Agency's curriculum, distilled into a one-sit read.

PDF · Coming soon

More guides on the way

Downloads land here as they're written. Tell me what would help most.

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Videos

Coming soon

Talks, walkthroughs and short lessons.

Real Agent, in action

A short walkthrough of the AI clearing a day's admin from a single voice note.

Video · Coming soon

Winning the listing

The talk-track that turns a valuation into an instruction, on camera.

Video · Coming soon

More films soon

New videos will appear here. Links slot straight in when they're ready.

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Podcasts

Coming soon

Long-form conversations on agency, AI and performance.

On building an agency

Conversations with working agents about scaling without losing the personal touch.

Audio · Coming soon

AI and the estate agent

What actually changes when the admin comes off your desk for good.

Audio · Coming soon

Episodes on the way

Subscribe links and episodes will live here. Ready to drop in on launch.

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In the room

Events.

Talks, training days and meet-ups for agents. Nothing on the calendar to announce just yet. Dates will be posted here as they're set.

No dates listed yet

Want Adam at your event, or want to know when the next one runs? Book a quick call and we'll sort it.

Book a call

Say hello

Connect.

Find me, follow me, or just book a time to talk.

Let's talk properly

The quickest way to reach me is a call. Grab thirty minutes and we'll cover whatever you need: agency, AI, a listing, or a conversation about all three.

Book time with Adam.

Thirty minutes, a time that suits you. Real Agency, Real Agent, a Muvin sale, or all three.

Pick a time Opens the live booking page